The 8 Best AI SEO Tools in 2023

Search engine optimization (SEO) is vital for driving organic traffic to your website. However, optimizing your content and site for search can be time-consuming and complicated. This is where AI SEO tools can help.

AI SEO tools use artificial intelligence to automate and simplify various SEO tasks. This allows you to work smarter and faster.

The Key Benefits of AI SEO Tools

As seen in these 8 reviews, AI SEO tools provide some major benefits:

• Save time – Automated tools are much faster for tasks like content writing and auditing.
• Optimize easily – AI can automatically optimize content and pages for on-page SEO as it writes.
• Improve rankings – Tools help optimize content and pages to improve keyword rankings.
• Increase traffic – By targeting the right keywords and optimizing content, traffic can improve.
• Stay up-to-date – Features like tracking and monitoring help stay on top of SEO campaigns.
• Cost-effective – AI tools are mostly affordable, offering good value compared to outsourcing.

1. SurferSEO

Surfer is an AI-powered SEO and content optimization platform that helps content creators and marketers boost their search rankings and organic traffic. The tool combines automation and human guidance to streamline optimizing and promoting content.

Overview:

Surfer brings together content strategy, creation, and optimization into one seamless workflow. The key components include AI content generation, in-depth keyword research, a smart content editor, SEO auditing, and competitor analysis. Surfer aims to simplify and scale producing search-optimized content.

Key Features:

• AI Article Writer: Auto-generates complete articles from scratch optimized for SEO.
• Real-Time Optimization: The content editor provides live SEO guidance as you write like word count, keywords, and headings.
• Competitor Analysis: Surfer studies your top competitors to benchmark targets for your content.
• NLP Integration: Identifies semantic keywords to include based on natural language processing.
• Plagiarism Checking: Scans articles before publishing to avoid penalties.
• Custom Guidelines: Add your own SEO rules and preferences.

Pros:

• Creates high-quality, optimized content very quickly
• Easy-to-use interface and workflows
• Provides real-time optimization guidance
• Affordable pricing starts at $69/month
• Helps improve organic rankings and traffic
• Saves time compared to manual optimization

Cons:

• AI content requires some minor editing
• Limited customization options
• Doesn’t publish content directly to the site
• Focus on SEO means less human-sounding text
• It can take time to see full SEO results

2. Alli AI

Alli AI is an AI-powered SEO and content optimization platform designed to help agencies and enterprises scale their SEO efforts. The tool provides automation for SEO auditing, content optimization, and tracking.

Overview:
Alli AI brings together key SEO tasks like site auditing, content optimization, competitor analysis, and rankings tracking into one unified platform. The aim is to streamline SEO processes using artificial intelligence and automation.

Key Features:

• Site-Wide Automation – Optimize the entire site with bulk edits and instant deployment.
• Live Editor – Make optimization tweaks directly on live pages.
• Competitor Analysis – Benchmark against high-ranking competitors.
• Rank Tracking – Monitor keyword ranks over time.
• Content Optimization – AI-powered recommendations to optimize pages.
• Link Building – AI assistant finds link opportunities.

Pros:

• Saves time with bulk automation and AI.
• Real-time deployment of optimizations.
• Easy to install and use.
• Provides in-depth SEO optimization guidance.

Cons:

• Focused mainly on on-page SEO.
• Limited research and content creation capabilities.
• Requires technical setup to install snippets.
• No ability to publish content directly.
• Reports and data can be overwhelming for beginners.

3. Frase

Frase is an AI-powered content creation and SEO platform designed to help marketers and SEO specialists streamline optimizing and promoting content. The tool provides keyword research, content analysis, writing, and optimization.

Overview:
Frase aims to simplify and automate critical parts of the SEO content workflow. This includes competitor research, identifying optimal keywords and topics to target, producing content briefs and outlines, AI writing assistance, and optimizing drafts for search. The platform utilizes machine learning and natural language processing.

Key Features:

• SERP Research – Analyze top search results for keywords.
• Content Analysis – Assess existing content against competitors.
• Outline Builder – Create content outlines for SEO.
• AI Writing – Generate blog intros, headings, and FAQs.
• Optimization – Improve content for better rankings.

Pros:

• Saves time researching and creating outlines.
• AI writing capabilities are useful for drafts.
• Optimization guidance is easy to follow.
• Affordable pricing starts at $45/month.
• Intuitive interface.

Cons:

• AI writing quality requires editing.
• No ability to directly publish content.
• Less customization than full content platforms.
• Focus on existing keywords limits topic research.
• Limited post-writing optimization.

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4. MarketMuse:

MarketMuse is an AI-powered content optimization and audit platform designed to help content teams streamline SEO strategies. The tool provides personalized insights and recommendations to improve content and increase organic visibility.

Overview:
MarketMuse brings together content auditing, planning, creation, and optimization into one unified workflow. The platform aims to remove the guesswork from content strategy using artificial intelligence and data analysis.

Key Features:

• Content Audits – Automated analysis of existing content performance.
• Content Planning – Insights on what topics to prioritize.
• Competitive Analysis – See gaps compared to top competitors.
• Keyword Research – Recommends optimal keywords to target.
• Content Briefs – SEO outlines to streamline writing.
• Content Optimization – Guidance on improving existing content.

Pros:

• Personalized content recommendations based on analysis.
• Easy to prioritize high-impact optimization opportunities.
• Structured content briefs speed up drafting.
• Provides in-depth competitive intelligence.
• Simplifies and automates key SEO tasks.

Cons:

• Requires time investment to interpret all data and insights.
• Focused mostly on optimization vs new content creation.
• No ability to directly publish content from the platform.
• Can feel overwhelming for SEO beginners.
• Expensive, starts at $99/month.

5. Keywordinsights.ai

Keyword Insights is an AI-powered keyword research and content optimization platform. It aims to streamline SEO workflows from research to content creation.

Overview:
Keyword Insights provides a suite of tools for keyword discovery, clustering, search intent analysis, content briefing, and AI writing assistance. The platform utilizes artificial intelligence to automate and simplify key steps in the SEO content process.

Key Features:

• Keyword Discovery – Find hundreds of relevant keywords from a seed term.
• Clustering – Groups related keywords with similar intent.
• Search Intent – Categorizes keywords by informational, transactional, etc.
• Content Briefs – AI outlines to streamline drafting optimized articles.
• AI Writer – Helps write and optimize drafts.

Pros:

• Automates tedious parts of SEO research like clustering.
• Consolidates key tools in one platform.
• Straightforward workflow from research to drafting.
• Optimized content briefs speed up writing.
• Affordable starting at $58/month.

Cons:

• AI writing quality requires human editing.
• Limited post-writing optimization capabilities.
• No ability to directly publish content.
• Data analysis requires time investment.
• The starter plan limits keyword volumes.

6. Scalenut:

Scalenut is an AI-powered SEO and content optimization platform. It aims to provide an all-in-one solution for SEO teams to streamline content workflows from research to publishing.

Overview:
Scalenut offers a wide range of capabilities spanning the content creation process including keyword research, competitor analysis, AI writing, optimization, and analytics. The platform utilizes artificial intelligence to automate and accelerate core SEO content tasks.

Key Features:

• Keyword Research – Discover and cluster relevant keywords.
• Content Outlining – Create SEO content outlines.
• AI Writing – Generate draft blog posts.
• Optimization Tools – Improve existing content.
• Traffic Analytics – Track keyword and page performance.

Pros:

• Consolidates SEO tools into one platform.
• AI writing creates drafts quickly.
• Optimization guidance is easy to implement.
• Useful free SEO tools and resources.
• Active Facebook community for support.

Cons:

• AI writing quality requires human editing.
• No ability to directly publish content.
• The steep learning curve with many features.
• Team collaboration features are limited.

7. CanIRank:

CanIRank is an AI-powered SEO platform focused on providing actionable recommendations to improve website rankings and traffic. It aims to automate and simplify key parts of SEO strategy.

Overview:
CanIRank offers a range of capabilities including keyword research, competitive analysis, progress tracking, and customizable recommendations. The platform utilizes artificial intelligence and machine learning to analyze opportunities and suggest specific SEO tasks.

Key Features:

• Keyword Research – Discover low-competition keywords.
• Competitive Analysis – Diagnose SEO gaps.
• Progress Tracking – Monitor rank changes and metrics.
• Action Recommendations – Personalized SEO task suggestions.
• Knowledge Base – Learn DIY SEO skills.

Pros:

• Actionable SEO recommendations to implement.
• Accurate keyword difficulty and competition data.
• Easy to understand reports and tracking.
• Customized guidance based on website analysis.
• Guarantees traffic growth by following recommendations.

Cons:

• No ability to directly make on-page edits.
• Limited hands-on learning for beginners.
• Can feel overwhelming for SEO novices.

8. Jasper AI

Jasper is an AI-powered marketing assistant designed to help teams create higher-quality content faster. It provides writing and optimization tools for different formats like blog posts, emails, and social media.

Overview:
Jasper brings together content creation, collaboration, and analytics features to streamline marketing workflows. The platform utilizes large language models and aims to reduce miscommunications and manual work for marketing teams.

Key Features:

• AI Writing Assistance – Helps draft, rewrite, and optimize content.
• Campaign Management – Centralizes assets and workflows.
• Performance Analytics – Tracks how content is performing.
• Multichannel Support – Repurposes content across formats.
• Team Collaboration – Manages users and permissions.

Pros:

• Creates content very quickly.
• Optimization helps improve quality.
• Useful templates and frameworks.
• Enterprise-level security and support.
• Browser extension for easy access.

Cons:

• AI writing quality requires human editing.
• The steep learning curve with many features.
• Limited post-publishing optimization capabilities.

Conclusion:

Choosing the right AI SEO software depends on your specific needs and budget. However, combining tools that complement each other can give you an all-in-one SEO solution powered by artificial intelligence. This allows maximizing results while saving time and effort.